Topical authority. Jared: paradox there, . . He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Maybe that's the better. How can apartment dwellers create lush vegetable gardens? And. Before we. Mm-hmm. Do you want me to go on blog or, well. Um, and then I sort of jettisoned off of that to build the, the next sort of generation. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. So this was the hook, and this is why this campaign was so successful. Jared: Yeah, yeah. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small Taxing. But even back then, it was even more common to not be a part of your brand. Kevin was able at different points to do all of these things. I didn't want to do one of those three roles. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Richard Obert. About the Author. . How much do I need me to be a part of the brand? But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? A year. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. Welcome back to the Niche Pursuits podcast. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links. Log In. Hey Kevin, welcome onboard. What cannot be copied. Yeah. . Facebook gives people the power Facebook Email or phone Password Forgot account? So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. That's, uh, well, congratulations. Uh, and so if I can do my job right, I'll always be sort of like the godfather of the system, but hopefully I can bring on some people who know way more than me about house plants or succulents or, or bonsai or, or anything like that. Yeah. Yeah. So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. Ratings & Reviews What do you think? In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. Um, uh, you know what? So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? "This year we are growing a ton of tomatoes," said Mm-hmm. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. Uh, it's good to at least have still some more runway for you to, to go down. To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. Kevin: what caused you to move over? Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. A company is a That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. We are excited to have him return, this time to give us updates about Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Go claim your free content today. Yeah. They discussed swarm traps, brood diseases, mite treatments, and BEEKEEPER ANTHEMS. A boiler failure next winter and save money. Hydroponic means growing without soil. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. And since I've left, I've left about. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. Are you white labeling, like mm-hmm. . Um, so we're hiring some competencies that I could get good at. Kevin Espiritu has been teaching the world how to garden for more than 10 years. Yeah. You're still the face of the brand in so many ways. It just seemed to work as far as the earnings piece. Right. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. You jumped in, you just kind of jumped in one day and did it and learned. Webkevinpclml (@kevinpclml) | TikTok kevinpclml kevinpclml Seguir 321 Siguiendo 52 Seguidores 753 Me gusta Recreando experiencias en pequeos cortos Videos Me gusta 3047 Momento historico que vivio MEGADETH en el Nippon Budokan de Tokio #davemustaine #megadeth #kikoloreiro #martyfriedman #thrashmetal #lml #tokio 102 Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. Right? I love it. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. So this was the hook, and this is why this campaign was so successful. He was a geology PhD. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. In 2016, he went from $400 to $4-5k a month from ads and affiliate He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. . Mm-hmm. So I was going for like really obvious. Oh. There's, there's an incredible amount of luck there. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park You can test it on all the express, whatever. Um, and yeah, I think you're right. What's the culture of the company look like? In the context of blogs, I guess it's a little different right, though. Um, and yeah, that's pretty much it. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. Mm-hmm. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. WebImagine the pressure of carrying on your family business. . Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. CCSO Case # 23-004089 Erron Randll Herndon, age 48 Charges: Possession of a Controlled Substance (Methamphetamine); Felon in Possession of Restricted Weapon; outstanding arrest There's, there's an incredible amount of luck involved in the timing of what mm-hmm. That's crazy. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Yeah. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? You know, so I remember back in college, I forgot what these guys' names were, but they were like some of the first guys teaching you how to, to like source and sell product online. You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. You know? I, I hope, uh, with some interesting plays that we'll be making. It's less, um, it's less dense. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Right. Yeah. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. Here's how to prune it, determine it. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Kevin Espiritus YouTube channel, Epic Gardening, is a sensation with over 1.5 million followers who flock to him for his breezy style and easy-to-understand gardening tips. Gardenings about finding what works for what youre given. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. But you, you gotta think about it that way. Arizona Republic. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. It's something you can't get anywhere and he's probably not gonna make that. But you clearly made decisions along those lines and, and maybe could help Yeah. There's no way they will not click on it. Um, so that was like a traditional piece of media, right. I gotta offer something a little bit different. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. I think I've learned enough. WebView Kevin Espiritu results in California (CA) including current phone number, address, relatives, background check report, and property record with Whitepages. Um, yeah. Dynamite Jobs Review: Can It Help You Find a Great Remote Gig? So there, there's a lever to look at. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. You just can't play that game. I'm so curious to hear what you're doing. So you always look back and I go, well, if I knew what I knew I would've bought. And I was like, oh, I guess I don't have to do that part myself. Mm-hmm. And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. So it kind of seems like a great, great way to go relative to accounting at least. Um, and now it's over 90%. Yep. But still, it was further than I'd ever gotten. Uh, and we have the education to bring them through the whole journey. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Um, and so then you'd have the cash that you could then try to buy more, but you'd, you'd always have to play this game of like, okay, well I can't buy too far ahead because I can't just promise customers something that's coming in half a year. Yeah. He lived in a condo back then, so he didnt have space for a big backyard soil garden. Are you looking to scale your niche site portfolio or build your first website? And there's a lot to learn about how Kevin pivoted at different points. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. And I, and I didn't even know how to ship it to the customer. I'm gonna try to launch one over the weekend to like, See how easy it is. Kevin Espiritu YouTube Star #231141 Most Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. That's more resilient, right? 7h A company should never describe itself as a 'family.' Kevin: and stuff. Um, but really, I, I kinda went full-time on Epic gardening in 2016. How important has that been? WebPeople named Kevin Espiritu. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known , almost like slap your face, obvious type of wins back then. Mm-hmm. I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. SUNSET is a registered trademark of S Media International Corporation. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. You know? Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. . We spoke with Espiritu to learn how to plan out your space, choose the right gear, and pick the best soil. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. Yeah. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? I love it. Kevin: decisions. Thinking so. Like what cannot be faked. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. Um, but everything else in the garden world, if you wanna check out Epic gardening, it's just epic gardening. Jared: How did you YouTube makes sense. Can I sell these in America? Or whatever, like, because it, it's big and, uh, yeah. Um, so, so I set up a system where that was more resilient. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. So I had some demand authority, right. I hope this video inspires and shows you what's possible with a clever hook. And it's very, it's a very good piece of content. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. Check Background Get Contact You control your own desk anymore, you make more than an accountant. I love the Felco F2 pruner and a quick saw. So I had to hire a writer who still works for us to this day. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Mm-hmm. And so, you know, we're hiring some, some better players in, in those roles to help out there. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? It's a great way to put it. That piece. So it's, it's that whole chicken egged sort of thing. And that, that's, that was really the impetus. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. I will click on it. You know what I mean? Kevin: products maybe? Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. or. So about quarter in product and a quarter in, in ads and stuff. Common to not be a part of the brand in so kevin espiritu family ways you ca get... 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